Know the Facts about Your Readers


	Writing for the Web

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1 -Introduction to Web Journalism
2 - Know the facts about your readers
3 - Jakob Nielsen's Studies
4 - Web Journalism Writing Styles with examples
5 - The Most Important Rule of All
6 - Writing an Article for GEAR UP

Know the facts about your readers:

	Now that you realize that only a few people will read 75% of what you write on the web....why not write so that they will want to read it.
Read this:	Producing informal text - If you are writing for students then a more informal text seems appropriate. An informal style can include: · 1. use of don't, didn't, you'll etc · 2. conversational phrases · 3. referring often to "you" and "we" · 4. making the site personal - tell the users who it's been written by
Studies	Other things to consider include: · 1. · using lots of action verbs rather than "is", "been" etc 2. · short words (no jargon) and short sentences. Make sure that the text will make sense to an outsider! 3. · users can enter your site at any page, especially if they've arrived there from a search engine. Every page should be fairly self-explanatory, so that they have a clear idea of what's going on.
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