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His
earlier affiliations include Bellcore (Bell Communications
Research), the Technical University of Denmark, and
the IBM User Interface Institute at the T.J. Watson
Research Center. He holds a Ph.D. in user interface
design/computer science from the Technical University
of Denmark.
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Jakob
Nielsen, Ph.D.
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| Read
this: |
Jakob
Nielsen, Ph.D., is a User Advocate and principal of
the Nielsen Norman Group which he co-founded with Dr.
Donald A. Norman (former VP of research at Apple Computer).
Until 1998 he was a Sun Microsystems Distinguished Engineer.
Dr.
Nielsen founded the "discount usability engineering"
movement for fast and cheap improvements of user interfaces
and has invented several usability methods, including
heuristic evaluation. He holds 62 United States patents,
mainly on ways of making the Internet easier to use.
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| Studies |
Studies
in 1997 by John Morkes and Jakob
Nielsen showed that
- Reading from computer screens is about 25%
slower than reading from paper.
- Pages that are long and have small fonts are generally
not read.
- Even users who don't know this human factors research
usually say that they feel unpleasant when reading
online text.
- Ppeople don't want to read a lot of text from
computer screens:
- You should write 50% less text and not
just 25% less since it's not only a matter of reading
speed but also a matter of feeling good.
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| Resources:
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http://www.useit.com/papers/webwriting/rewriting.html
This site contains all the detailed statistics
about people who were tested reading web pages, and
what pages they read more of and why. |
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